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The typical stretch towel

Size Guide

Typical Stretch Towel™ flex with use. Woven from natural cotton and a touch of stretch, each towel may vary slightly in size and feel, just as intended.

Bath Towel

30 x 60 “

Hand Towel

14 x 34 “

Face Towel

14 x 14 “

Questions? Contact us.

Pickup options
A person dancing with a towel wrapped around their waist
Introducing

The TYPICAL Stretch Towel™

Bath towels designed to move with the body in a way that feels immediately familiar. Once you try it, you’ll wonder why it didn’t exist before.

Classic - Primer Gray
Classic - Primer Gray
Pink towel with white border on a white background
Close-up of pink towel with the Typical brand logo in the corner
Block Swap - Studio Navy, Petal Pink, Everyday Khaki
Block Swap - Studio Navy, Petal Pink, Everyday Khaki
Block Swap - Workshop White, Petal Pink, Everyday Khaki
Block Swap - Workshop White, Petal Pink, Everyday Khaki
Scattered Polka Dot - Workshop White, Studio Navy
Scattered Polka Dot - Workshop White, Studio Navy
Scattered Polka Dot - Petal Pink, Studio Navy
Scattered Polka Dot - Petal Pink, Studio Navy
Striped towel hanging on a towel rack in a bathroom.
Fast Company Innovation by Design Award Best towel Innovation in the Oprah Daily Bath O-Awards 2026 Red Dot Award Winner 2026
Wild Zebra - Workshop White, Everyday Khaki
Wild Zebra - Workshop White, Everyday Khaki
Polka Dot - Moss Green, Ceramic Clay
Polka Dot - Moss Green, Ceramic Clay
Classic - Everyday Khaki
Classic - Everyday Khaki
Classic - Studio Navy
Classic - Studio Navy
Classic - Workshop White
Classic - Workshop White
Person in a bathtub with bubbles, feet raised, in a tiled bathroom.
A person dancing with a towel wrapped around their waist